Chatterson worked through the discovery process with the Shane Homes team to develop an approach to information organization and UX for the website. Through the discovery process, the client realized that their brand assets were not hitting the mark in the updated site design, and we briefly put the site on hold to complete a brand evolution for the company. Once complete, we resumed the website initiative.
The site was built on a WordPress CMS to ensure maximum back-end usability for the Shane Homes team. CHATTERSON also developed a “plug and play” templated approach to new landing pages / dark sites, to ensure that these pages could be seamlessly executed, edited and launched without the need for external resources.