Chatterson Performance Based Marketing

BLACK DIAMONDLAND + CATTLE

The Challenge

To create a visually compelling website that effectively showcased Black Diamond Land & Cattle’s various verticals with a primary focus on horse boarding.

The Solution

Chatterson approached the BDL&C website with an initial discovery phase, used to map out the right architecture and hierarchy for the company’s various verticals while keeping the main focus on the horse boarding offer. The design approach revolved around showcasing the new brand identity, and letting the property speak for itself though auto-play video headers, custom imagery and hand-drawn maps and visual elements.

The Deliverables

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