WESTMANVILLAGE
By Jayman Built
The Challenge
To create clear, concise pathing and experiential creative for Jayman’s Westman Village sales experience.
The Solution
Using our proven macro-to-micro community storytelling approach, Chatterson worked with the Jayman team to create their flagship and subsequent Presentation Centres for Westman Village. We created a unique sales experience that effectively showcased four multifamily product types in a single location. Chatterson ensured the strategic flow of content while developing the customer journey mapping and pathing for the space. Following plan sign-off, we developed all of the creative applications and managed multiple production and installation teams to bring the Presentation Centre to life in less than 60 days.
The Deliverables
- Research
- Project Naming
- Brand Identity
- Presentation Centre
- Sales Collateral
- Signage
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