By Brookfield Residential
To introduce a new master-planned community in South Calgary, showcasing the future of this new urban hub in its early stages of development.
Chatterson collaborated with Brookfield Residential from the early stages of community development to craft a distinctive identity, establish a brand, and define the market positioning for the new master-planned community in South Calgary. Chatterson deployed a targeted campaign, strategic guerrilla marketing tactics and a comprehensive signage strategy. Elevating the customer experience, a visually captivating presentation center was designed to effectively narrate the story of Seton, providing insights into its future and showcasing its product offerings.