During our time as agency of record for CLC, Chatterson began the engagement with a market and competitive intelligence program aimed at identifying key target audience groups and driving motivators for inner-city living. Chatterson deployed a variety of marketing tactics aimed at putting Currie back on the map. This included a comprehensive signage program, photo and video shoots, targeted advertising campaigns, and the creation of a suite of builder collateral. The campaign was strategically rolled out across diverse mediums, encompassing digital channels, billboards, print media, TV, and radio.