Chatterson collaborated with Brookfield Residential from the early stages of community development to craft a distinctive identity, establish a brand, and define the market positioning for the new master-planned community in South Calgary. Chatterson deployed a targeted campaign, strategic guerrilla marketing tactics and a comprehensive signage strategy. Elevating the customer experience, a visually captivating presentation center was designed to effectively narrate the story of Seton, providing insights into its future and showcasing its product offerings.