Chatterson Performance Based Marketing


The Challenge

To create a new name and brand for Coaldale Vet Clinic that unites all of their clinic locations under one cohesive identity without disrupting the trust of their longstanding clients.

The Solution

CHM wanted their brand to stand out from their corporate competitors and resonate more directy with their rural audience. They chose to move forward with a corporate name that encompasses their full service offering and lean into more rugged brand colours and imagery to differentiate themselves from their competitors. We used gritty farm photography overlaid with hues of orange to create an overall raw, authentic somewhat masculine feel that reflects CHM’s hardworking nature, authenticity and passion for animal health.

The Deliverables

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