Chatterson started by crafting a captivating and distinctive brand identity for Hudson West, a townhouse project in the style of New York brownstones. Utilizing the value propositions of potential owners, Chatterson created a bold brand that referenced both its proximity to the mountains and to elements of the project itself. This brand concept was translated into an engaging website and launch campaign. We transformed a basic sales trailer into a vibrant presentation center, inviting visitors to immerse themselves in the vision of living in the community simply by stepping inside.