Our Work
Three Sisters
Mountain Village
Three Sisters Mountain Village is one of Canada’s most significant master-planned communities, nestled within the Rocky Mountains in the highly sought-after town of Canmore. Spanning five distinct neighbourhoods, the community will unfold over the coming decade, offering a rare opportunity to own a home surrounded by one of the world’s most iconic natural landscapes. Since the project’s inception, Chatterson has partnered with Three Sisters Mountain Village to develop the strategic
brand foundation and integrated marketing that continues to guide the community through every phase of its evolution.
Recognising the scale and complexity of the opportunity, Three Sisters Mountain Village partnered with Chatterson from the outset to establish the strategic foundations that would guide the community for years to come. We developed the brand strategy, messaging framework, go-to-market strategy, and supporting brand ecosystem, including the website, investment materials, sales collateral, and marketing toolkit, creating a roadmap that aligned commercial objectives with the expectations of future homeowners while remaining sensitive to the unique social, environmental, and community context of Canmore.
Today, Chatterson continues to serve as Three Sisters Mountain Village’s strategic brand and marketing partner, delivering integrated 360 campaigns that evolve alongside the community. Beyond traditional marketing, we have shaped how people experience the brand in both physical
and digital environments, from designing the Discovery Centre through customer journey mapping, brand storytelling, content strategy, and implementation, to developing environmental graphics, wayfinding, directional signage, and community experiences that create a seamless brand journey.
Our role also extends to fostering strategic collaboration between Three Sisters Mountain Village and its builder partners, developing cohesive marketing initiatives that strengthen both the community brand and individual builder campaigns. Every activation, campaign, and customer touchpoint is intentionally connected through a single strategic vision.
Rather than treating marketing as a series of standalone campaigns, we continue to build a long-term brand platform that evolves with the community. Each initiative reinforces brand recognition, responds to changing market conditions, supports new neighbourhood launches, and contributes
to the enduring vision of Three Sisters Mountain Village. It is a partnership built on strategy-first thinking, where every creative decision serves a clear purpose and delivers lasting value.
THE CHALLENGE
Develop a long-term brand and marketing strategy that builds awareness and trust while navigating the complexities of a multi-phase community, diverse stakeholder groups, and an evolving public narrative within an established mountain town.
THE SOLUTION
Create a strategy-led brand platform supported by integrated marketing campaigns, immersive brand experiences,
and cohesive customer touchpoints that strengthen the community brand, support builder partners, and evolve alongside every stage of development.
“Close collaboration with project stakeholders, builder partners, and the City of Canmore was key to the project.”
Emma Mackenzie, President, Chatterson
