THEMERCER
The Challenge
To introduce a new development in Canmore, Alberta to foreign investors who had never set foot on the property.
The Solution
Chatterson started with developing a brand identity for The Mercer, including naming, brand development and market positioning. Our approach involved perfectly packaging the dream of mountain living with a luxury wrapping, and convincing buyers of the long-term viability of their investment through eye-catching and visually robust creatives.
The Deliverables
- Brand Evolution
- Brand Collateral
- Campaign
- Website
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/02011741/Mercer_Portfolio__Top-Left-Top-1024x667.jpg)
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/02011750/Mercer_Portfolio__Top-Left-Bottom-1024x667.jpg)
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/02011811/Mercer_Portfolio__Top-Right-Big-1024x674.jpg)
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/02011831/Mercer_Portfolio__Bottom-Left-Big-1024x674.jpg)
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/02011846/Mercer_Portfolio__Bttom-Right-Top-1024x667.jpg)
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/02011858/Mercer_Portfolio__Bottom-Right-Botton-1024x667.jpg)
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