CURRIE
By Canada Lands Company
The Challenge
Generate excitement for the inner-city community of Currie, ushering in a new wave of anticipation for promising developments on the horizon.
The Solution
During our time as agency of record for CLC, Chatterson began the engagement with a market and competitive intelligence program aimed at identifying key target audience groups and driving motivators for inner-city living. Chatterson deployed a variety of marketing tactics aimed at putting Currie back on the map. This included a comprehensive signage program, photo and video shoots, targeted advertising campaigns, and the creation of a suite of builder collateral. The campaign was strategically rolled out across diverse mediums, encompassing digital channels, billboards, print media, TV, and radio.
The Deliverables
- Research
- Photography
- Video + Drone
- Campaign
- Brochure
- Signage
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/01160126/CURRIE_Portfolio__Top-Left-Top-1024x668.jpg)
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/01160201/CURRIE_Portfolio__Top-Left-Bottom-1024x668.jpg)
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/01160144/CURRIE_Portfolio__Top-Right-Big-1024x674.jpg)
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/01160221/CURRIE_Portfolio__Bottom-Left-Big-1024x675.jpg)
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/01160235/CURRIE_Portfolio__Bttom-Right-Top-1024x668.jpg)
![](https://chtrsn.sfo3.digitaloceanspaces.com/wp-content/uploads/2024/02/01160248/CURRIE_Portfolio__Bottom-Right-Botton-1024x668.jpg)
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