Where places become destinations

Chatterson is a full-service real estate marketing agency with 17 years of experience serving the
industry’s leading builders, developers and visionaries of the built world.

You don’t need
a generalist

Based in Calgary, Alberta, we are hyper-specialized in the building and development industry with a niche focus on pre-marketing and go-to-market strategies for home builders, master-planned and new community development projects and sought-after destinations.

Our unique understanding of the customer journey allows us to strategically weave together creative concepts with technical methods that cut through the clutter and deliver results that disrupt, elevate and resonate. Our research-first, data-driven approach allows us to create robust campaigns, websites, brands and other creative marketing applications that deliver.

Leadership

Jason Hardy is a Calgary-based entrepreneur, professor, and community leader. As CEO of the Chatterson Group of Companies, he leads ventures spanning real estate marketing, proptech, retail, and education. A professor at the Haskayne School of Business for over 15 years, Jason is known for bringing Disney-inspired storytelling and strategy to the real estate industry, helping developers and builders transform projects into destinations. He is also the incoming President and Chair of the Urban Land Institute – Alberta District Council, sits on the Haskayne School of Business Advisory Board, and is the current president of the Sabrecats Lacrosse Association.

Jason Hardy
Chairman & Owner

Emma Mackenzie is President at Chatterson, instructor of Real Estate Marketing through the Real Estate Development Institute and sits on the board for ULI Alberta. Emma has spent the last 16 years planning and executing strategic marketing for a multitude of real estate development clients across Canada. Emma specializes in strategy development, project visioning, creative execution and the important connections between storytelling, target market motivations and marketing success.

Emma Mackenzie
President

As Vice President at Chatterson, Ashley leads with strategic clarity, operational discipline, and a creative approach to problem-solving. Backed by a Bachelor of Commerce and a Master of Business Administration, she combines analytical thinking and people-first approach with a talent for building systems that empower people and strengthen performance. Recognized for her thoughtful leadership and steady presence, Ashley ensures Chatterson operates with purpose, accountability, and an unwavering commitment to exceptional work.

Ashley Lloyd
Vice President

With a decade of experience leading high-performing teams and building brands that people genuinely care about, Alex approaches digital marketing with equal parts strategy, creativity, and curiosity. Throughout his career, he has launched an airline, scaled a national agency, and guided countless brands through growth and transformation. Driven by the pursuit of meaningful work, strong teams, and bold ideas, Alex leads with candour, experimentation, and a passion for understanding audiences better than they understand themselves.

Alex Paisley
Vice President, Digital

Capabilities

Research & Strategy

  • Market & Compeitive Intelligence
  • Customer Journey & Ecosystems
  • Insights & Archetypes
  • Future Scenarios

Digital Marketing

  • Content Strategy
  • Campaign Management
  • Insights & Analytics
  • Optimization

Branding

  • Brand Strategy & Architecture
  • Naming
  • Visual Identity
  • Brand Application

Advertising

  • Campaign Strategy
  • Digital & Traditional Production
  • Testing & Optimization
  • Photography & Videography

Environmental Design

  • Wayfinding
  • Signage
  • Customer Pathing
  • Sales & Leasing Environments

Web Design

  • Architecture
  • Design
  • Development
  • Optimization

Trusted by

Winners of BILD Awards for Best Website

Let’s talk

Contact our President Emma Mackenzie